Smart Consumers, Technology and Mobile Devices

Posted by christopherleblanc1 in our blog on 16 Jul 2010 | No comments

Smart consumers, technology and mobile devices (like my iPhone) have leveled the commercial playing field. I love my phone and understand it’s a one way relationship. But, I am in awe of the consumer revolution that is under way in App warfare. New programs like RedLaser and Kooaba are not only modifying a new breed of consumer…

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Splitting the AD-OM* – The New Science of Advertising

Posted by christopherleblanc1 in our blog on 16 Jul 2010 | No comments

The days of Darrin and Samantha are over. Traditional advertising has become withered and as malnourished as Nicole Richie, and as passé as Lindsey Lohan. Where is this industry going? The birth of “New Media” has launched complete turnkey integration. Integrated media campaigns are the silver bullets we have been hoping for. The novelty of…

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